As long as I can remember there has always been an Iceland on the high street. But I will admit to not shopping there a great deal. That is until now!
In 2015 Iceland kicked off their #PowerofFrozen campaign working with Holly Bell, Great British Bake Off finalist and blogger at Recipes from a Normal Mum. They created a PowerofFrozen cookbook containing 45 recipes to celebrate 45 years of business. Since then they have worked with bloggers such as Emily Leary from A Mummy Too and Vicki Psarias from Honest Mum. So when they contacted me and asked me to write them a recipe, I could not wait to get started!
It has been a few years since I have shopped in Iceland so I really was not too sure what to expect. I knew that I was guaranteed of finding family favourites such as fish fingers and potato waffles but I was surprised to find them alongside superfoods, rare meats and Slimming World meals. I was amazed by the wide variety and choice they had to offer. When choosing frozen food from Iceland you know that you are going to be buying food that has been carefully selected from around the world. Modern freezing techniques ensure that the nutrients are locked in the product, unlike fresh products that loose nutrients as the edge closer to their best before stage. Thanks to these new techniques you can be guaranteed to have the same taste and quality of fresh food, but with the valuable nutrients kept inside. Selecting frozen food also inevitably reduces food waste. I feel guilty every time I throw vegetables that are past their best into the compost pile. Using frozen produce allows you to use exactly the amount that you require, leaving what is left in the freezer for another meal.